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Eldri
Ferguson-Mackey

Growth Strategist | Brand Architect | Regional Business Leader
Founder, I Am Eldri, Ltd.
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Turning Strategy Into Momentum.

With over 20 years of building, transforming, and scaling brands across the Caribbean, U.S., and Latin America, I specialize in commercial leadership that drives results—not just reports.

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As the founder of I Am Eldri, Ltd., I partner with businesses ready to evolve. Whether you're launching a new product, entering a new market, or repositioning your brand—I bring a unique blend of strategic clarity, regional savvy, and bold execution.

    • Commercial Acceleration: Spearheaded double-digit growth across Guyana, Aruba, Curacao, and the OECS, including +25% sales increases and +28% new product revenue lift.

    • Brand Reinvention: Launched award-winning campaigns (like BTC's “This Is BTC Country”) that reshaped national narratives and energized sales.

    • Operational Overhaul: Cut service wait times by 88% and transformed multi-island teams into customer-obsessed growth engines.

    • Market Expansion: Built cross-cultural go-to-market strategies that broke through saturation and captured +5% annual market share in monopoly environments.

    • Unlock untapped growth in mature or emerging markets

    • Design smart go-to-market strategies for new products or services

    • Align teams and operations for faster execution and stronger returns

    • Modernize brand storytelling to connect with today’s digital-first audiences

    • Lead through change with structure, empathy, and measurable impact

    • Commercial Strategy & Execution

    • Brand Positioning & Integrated Marketing

    • Product Innovation & Lifecycle Management

    • Cross-Regional Market Expansion (Caribbean & LATAM)

    • Customer Experience (CX) Transformation

    • C-Suite & Board-Level Strategy Consulting

    • Regional Commercial Director – Unicomer: Led Caribbean-wide teams to deliver double-digit YOY sales growth and award-winning new product rollouts.

    • VP Marketing & Customer Experience – BTC: Reshaped customer strategy and brand presence during one of the most competitive telecom eras.

    • Strategic Consultant – Government & NGOs: Supported NASA, USAID, and PAHO with national outreach programs and data innovation systems.

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